I’m Sam, an experienced design leader of 20+ years
Hello and welcome!
I believe design can have a big impact, not only on the user’s experience, but also on business outcomes.
Design leadership is a multi-faceted role that…
elevates design from a function into a strategic force that shapes the customer experience and how products evolve
impacts how product teams make decisions
shapes how the business delivers meaningful, lasting impact
provides clarity at scale — aligning user needs, business goals, and organizational execution into a shared direction
coaches designers, helping them grow and be successful
I have versatile experience…
with both consumer and enterprise design
0 to 1 initiatives
product growth, maturity, sunset, and in between
various types of organizations
different stages of business
assorted levels of design maturation
All of which gives me a great foundation to successfully tackle all manner of user, business, and organizational challenges.
My ethos…
I believe in working hard — and being nice to people along the way.
Outside of work…
I live in Dublin, California. I have three cute rescue pups: Harper, Jax, and Finnegan. And I love to read and hang out with my family. And I’ve liked em dashes long before AI fell in love with them!