I’m Sam, an experienced design leader of 20+ years.

I believe design can have a big impact not only on the user’s experience but also on business outcomes. And I have heaps of experience doing both.

I believe in strong cross-functional partnerships.
I have successfully contributed to the design, product, and organizational strategy of the companies I’ve joined.
I’ve created and led cohesive, high-performing teams.
I have coached and grown teams, guided them through through organizational change, and helped them learn about A/B experimentation and Growth design principles.
My teams have excelled in crafting exceptional user-centered experiences while delivering optimal business outcomes.

Design leadership

I have experience with both consumer and enterprise design.
I’ve led everything from 0 to 1 initiatives, through growth, maturity, sunset, and inbetween.
I’ve launched global experiences that have even set the bar for other companies and products.
My experience spans various types of organizations, stages of business, and stages of design maturation.
I can successfully tackle all manner of user, business, and organizational challenges.

Whether it’s…

I believe in working hard and being nice to people along the way.